The Flour21 Story

The Boss
Simone
Founder and Owner
10 years of experience as a chef, having aided in maintaining a Michelin star.

The Real Boss
Giulia
Co-founder
Mom of 2 and all things
Flour21 Business!
Flour 21 started in 2020 from a deep love of baking, sourdough and especially Roman pizza. It’s the unsung hero of Italian pizza—light, crisp, full of character, and absolutely not just a sandwich. With over a decade of experience as a chef, our founder brings real knowledge and passion to everything we make.
We keep things simple, seasonal and full of flavour. Our ingredients are fresh and locally sourced from around Hertfordshire: flour from Shipton Mill, meat from Meadows Farm, fruit and veg from Webb's of Hitchin, and high-quality Italian staples like mozzarella, cured meats, tomatoes and olive oil from Salvo.
Our menu is small on purpose. It helps us keep the quality high and the waste low. You'll always find at least one vegan option, one vegetarian and one with meat. Prices range from £3.50 to £9 depending on ingredients and fillings.
At Flour 21, we believe good food brings people together. Whether you're stopping by for a quick takeaway or hanging around for a chat, we’re using Italian techniques and tradition to transform your day.
We can't wait to feed you!
Let's work together!
In addition to actiing as micro-bakery, Simone is avalaible for other collaborations, events and celebrations! Please fill out the form below for more information.
Private Dining
Event Catering
Cooking classes
Get in touch and let's explore what working together may mean for us!









